The importance of brand advocacy | Origin Growth
Growth Architects.
Leamington Spa London Klaipeda

The importance of brand advocacy

Social selling is all about using social media platforms to build trust, but nobody will listen to a brand that blows its own trumpet. This is where brand advocacy comes in.

Scroll

blog

Social selling is all about using social media platforms to build trust, but nobody will listen to a brand that blows its own trumpet. This is where brand advocacy comes in.

Brand advocates elevate your brand through word of mouth marketing, including leaving positive reviews, referring new customers and creating content on your behalf. This not only lessens your efforts, letting others do the talking is more credible, as 76% of people say they’re more likely to trust content shared by ‘normal’ people (Sprout Social).

Advocacy marketing via social media offers you a wide range of opportunities to maximise your SEO strategy.

Tell me all about it

Brand advocates can create content and backlink to your website which influences your search rankings.

And, if you create and share content that resonates with your audience, they may even link to it in their own conversations on their networks. The increase in backlinks and SEO ranking through brand advocacy leads to increased branded traffic to your site.

For B2B brands, LinkedIn is the top platform to leverage brand advocacy and boost SEO.

The key to social selling on LinkedIn starts with expanding your relevant network by sending out personalised connection requests. Not everyone will accept, but this will build your following gradually.

Once you’ve built a decent base of followers, you can promote your brand content and use advocates to spread your message. Updates with lots of comments get more exposure, so it’s a good idea for you and your advocates to get connections to share their opinions and encourage further conversations with their extended networks.

But, for brand advocacy to be successful on any platform, you must support it. There are brand advocacy tools such as Origin Blurbs that support advocates by curating content for them to share, reward advocates and it enables you to easily track your campaigns. 

If you would like to find out more about implementing a brand advocacy campaign, please email me at [email protected]. Alternatively, call a member of the team on 01926 422002 to discuss your social selling strategy.

Sud Kumar Marketing Director

Latest blog posts

The Future of Web Application Development: Strategic Trends CTOs Must Master

For CTOs, it's no longer sufficient to react to change—strategic foresight and technical fluency are now essential for steering innovation and delivering resilient, scalable solutions

Read more

Optimising Website Performance: A CIO’s Guide to (Actually) Keeping Users Awake

Because here’s the deal — no matter how beautiful your UX is or how clever your AI chatbot sounds, if your site is sluggish, buggy, or goes down every time traffic spikes, users won’t stick around. (Let’s be honest, we’ve all bounced off a site because it didn’t load fast enough — and our attention spans are now officially shorter than a goldfish’s. Literally.)

Read more

Digital marketing trends for 2019

Technology and marketing tools are constantly evolving, and to remain current and gain a competitive edge, it’s essential to keep up-to-date with the latest developments.

Read more