See how our brand positioning helped TomTom gain that competitive edge.
TomTom, a traffic navigation and mapping product, was founded in 1991 to change the way people drive forever. Its team played a critical part in its business, and they strongly believe that each and every member of it needed to live and breathe the core values and ethics of the business for it to succeed.
The company approached Origin to spread the word and vision of its new brand and wanted to position itself in a unique and informative light.
Our team devised an internal communications strategy and rolled it out across its global offices. And, we focused our efforts on positioning its internal website as the place to release the new brand messaging alongside brand packs that contained assets that shared its brand story in an original and memorable way.
The brand book and brand pillars leaflets were designed to bring its core brand messaging to life through the use of emotive imagery, and assets including floor vinyls, Z cards, window stickers and calendars.
The approach from Origin was considered, strategic and the Brand Positioning Book projected our reinvigorated vision for developing growth across the business.
James Morley - Director of Group Communications
Brand pack box design
Z card design
Corporate booklet design