The top five AI technologies you need to know about | Origin Growth
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The top five AI technologies you need to know about

The beauty of artificial intelligence (AI) is that we don’t think about it despite using AI technologies daily.



The beauty of artificial intelligence (AI) is that we don’t think about it despite using AI technologies daily.

The convenience AI offers drives its adoption, but there are so many tools now available it can be challenging to discern which are going to deliver the best results for your business objectives.

Below are the top five AI technologies you should consider. 

1. Predictive search

The first thing you probably think of in terms of predictive search is Google. As a user types, the predictive search algorithm is based on billions of popular searches made by users which then generates a drop-down of suggestions instantly.

By using this data effectively, you can assist the user in many ways, whether it’s in search terms or trawling through loads of products on an e-commerce website, you start to help and pigeonhole the relevant pages or products that they are after much quicker.

When it comes to mobile and users looking to make a quick search, providing them with predictive results helps save them time typing out queries, and directs them to the relevant page much faster. And, this is crucial as people are increasingly using mobile devices to research, browse and shop online.

2. Chatbots

Chatbots are commonly used for customer services and asking questions as you would with real human interaction. With the aid of new development and machine learning technologies with Natural Language Processing (NLP), chatbots are becoming more and more natural making them respond just how a human would.

For example, research has shown that over a third of consumers would prefer to deal with an intelligent chatbot when arranging travel plans or comparing booking options (Humley).

3. Behavioural algorithms

Netflix is a prime use case for behavioural algorithms, as it uses past user viewing behaviour and the watch history of other users with similar tastes in tv shows and movies to personalise recommendations.

This type of AI helps improve user experience as it reduces search time, enables them to find relevant content with little effort and maintains engagement.

By using this type of technology, it reinforces the user’s enjoyment as the system truly understands their preferences, resulting in improved customer retention and revenue growth for your business.

4. Smart personal assistants

Many homes now have personal assistant devices such as Amazon Echo or Google Home, and even our smartphones have assistants such as Siri that enable voice search.

Widespread adoption of the technology means that Google’s voice search now processes commands in 60 different languages. It’s worth considering the power of this AI and how you could implement it within applications as it’s certainly one to watch.

5. Content generation

Natural language generation (NLG) is a technology that automatically creates a written narrative, generates news articles and produces analytics reports. It is currently able to create short and often formulaic content, which when you consider the complexity of different languages, it is astonishing how it can calculate and generate content.

Currently, this is being used with smart assistant and chatbot technologies but will be one to watch as it grows.

Philip Davies Head of Digital Follow me on LinkedIn

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