MG

MG wanted to position its new vehicle as the ideal option for consumers looking for a fun family car that provided value for money. But with so much noise in the automotive sector, it was struggling to stand out from the crowd. 

We put the consumer at the heart of our strategy, and looked at what’s important to them, and how they can select a vehicle that provides the solution to their problems. 

We recommended a design solution that addressed the whole family and delivered messages that were relevant and positive in nature, simple and on brand. 

This led to the development of a 360-degree communications campaign that made consumers' car buying journeys seamless, and included three TV advertisements, brochures, a website, an online advertising campaign, radio, social media content, PPC, SEO, PR, showroom collateral and it was kicked off with a three-day launch event to the press.