See how we aligned international teams and delivered a global website.
Tata technologies originally had a number of international websites within each of the countries they operated in. We were challenged with creating one multi-lingual website to combine all of the individual language websites with the primary objectives of increasing brand awareness, promoting brand values and educating the market about the breadth of products. We held a number of workshops to determine the requirements for the website and to understand the target audience. These workshops included stakeholders from Tata’s UK, Indian and US teams, who all required an easy to edit website for each of their markets.
We worked closely with the UK team to ensure that Tata Technologies’ new global branding integrated seamlessly with the new website. This new website had to position them as a global leader in their field, while providing a repository for the vast amount of value added content in order to generate a healthy supply of inbound leads.
For ease of client use we chose a WordPress CMS supported by a series of bespoke plugins that supported the complex multilingual requirements of Tata Technologies. This allowed all of the individual language sites to be edited from one CMS and greatly reduced the content entry time between languages. The end result was easy to use, simple to navigate and easy to maintain.
We also supported with the translation and content entry, to ensure the sites were populated accurately and efficiently. At the time of launch we worked closely with Tata’s IT team across multiple locations globally to ensure all hosting was set up and deployed correctly. This ensured a smooth go live across the world and has received rave reviews globally from all key stakeholders.
Origin helped align our international teams and our thinking, resulting in the smooth delivery of our global websites. This wouldn’t have been possible without their valuable input.
Vinay Rawat - Head of Marketing & Communications, Europe and Middle East