Growth Architects.
A behind-the-scenes look at life at Origin, our team’s favourite campaigns, what our clients are getting up to and a round-up of the marketing trends you need to know about.
Who would have thought at the start of 2020 that Zoom and Teams calls would become a thing of the norm?
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Direct sales alone are not enough, especially in the SaaS and tech space, which is where channel sales and partner programs come into play.
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There has always been a battle between sales and marketing which ultimately concerns blaming each other for the failure of any ROI or lost conversions.
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Nobody likes cold calling – it’s intrusive and the statistics show it’s ineffective.
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As an online business owners, head of ecommerce, UX/UI developers you see prospects and customers come to your site, and look around, and purchase—or you watched them exit your site, leaving you with burning questions
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Social selling on LinkedIn refers to using LinkedIn to find, connect, and build relationships with leads and prospects in hopes of driving sales.
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The purpose and end goal of thought leadership is to become a recognised expert within your industry, a go-to resource, a trusted advisor, someone who knows what they’re talking about.
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The role of the salesperson has changed, and successful sales- people should not consider themselves as hunters but more like gardeners, because it’s all about nurturing, being patient and thinking about the long term.
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‘Cut through the noise’ means to communicate in a way that garners attention. The ‘noise’ in this phrase refers to all the promotions and advertising in today’s marketplace, as defined by Quora.
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The way we communicate, interact, buy, sell, and live has been affected massively, and digital is paving a new way forward. With so many of us now online, this presents us with a fantastic opportunity. We can get to know our audience, our customers and prospects on a human-to-human level.
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ABM is a focused and targeted approach to B2B marketing where sales and marketing align and work together to identify, target and engage best fit accounts and turn them into customers.
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For every $1 invested in social selling, the ROI is $5 – well, that’s according to Jamie Shanks who mentioned this back in 2014.
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In due time, I’m confident we will get back to ‘normal’, but I do believe that the acceleration of digital and the habits we’ve picked up are here to stay - which is not a bad thing.
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By adopting a “customer-obsessed” culture you’ll be able to experiment patiently, accept failures and learn from them.
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It’s time for organisations to adopt their approach to suit the needs of their employees and customers. Today, like you, they are faced with new challenges and problems; but they still have needs and they are still looking for solutions.
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Personal branding refers to the practice of people marketing themselves and their careers as brands. It’s the building of your personality in an online format.
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We can now order a pizza, a taxi and tickets to the cinema all from our phones within minutes using just our fingertips. And, the way we behave, think, interact and communicate has changed as a result.
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Social selling is all about using social media platforms to build trust, but nobody will listen to a brand that blows its own trumpet. This is where brand advocacy comes in.
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Justin Duling and Eric Rosenthal on how fintech and payment capabilities, powered by location data, play a critical role in building the ecommerce infrastructures needed to accelerate in today’s digital world.
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Having built and launched their latest ecommerce site in January, we are pleased to announce that we’ve been awarded a new website project for their sister brand Micralite.
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Wesleyan Assurance, based in Birmingham, appointed Origin in 2008 to create a new and improved website that enhanced online customer experiences and has been a loyal client ever since.
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More than ever, the time to focus on building and nurturing trust is now. But how do you get heard in such a densely populated online space?
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More than ever, the time to focus on building and nurturing trust is now. But how do you get heard in such a densely populated online space?
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How Origin created Wesleyan’s coronavirus website in record time
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How Origin created Wesleyan’s coronavirus website in record time
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So, how do you make the LinkedIn algorithm work for you?
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LinkedIn data shows sales professionals with a strong social selling index (SSI) have 45% more sales opportunities than others, and are 51% more likely to hit their sales quotas.
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Research shows that 58.8% of employees in a formal employee advocacy program spend more than five hours a week socially promoting their employer than those who are not (Hinge Marketing).
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Nano-influencers are Instagram users who have between 1,000 and 5,000 followers. Their accounts are neither glamorous nor polished, photos are neither posed nor retouched with dozens of filters.
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The latest available statistics show that there are 500 million monthly active users around the world. And, according to Google Play Store, the app was downloaded nine million times in October 2018 alone (Business of Apps).
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45% of consumers reported social media is one of the first channels they go to in case they have questions or issues (Sprout Social).
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60% of Instagram users discover new products on the platform (Instagram Business).
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Social commerce is the practice of using social media sites as a vehicle to sell your products or services (Social Media Today).
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Marketers have had to adjust their strategies to match customer demand and achieve optimal results from marketing efforts.
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“The aim of marketing is to know and understand the customer so well, the product or service sells itself” – Peter Drucker.
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Salesforce defines marketing automation as the process of utilising technology to streamline marketing efforts and make them more effective.
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direct mail does work if you hone your contact list to send data-driven communications.
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Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them (Hubspot).
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There are many different types of content that can be used as part of an inbound marketing strategy, but which have the greatest impact?
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The Origin team is climbing Mount Snowdon on the 19th October to help raise money for St Peter’s Hospice.
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User Experience (UX) is the overall experience that people have whilst navigating a website, mobile app or a digital product, and is critical to its success.
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An API-driven strategy is a long-term solution to bridge the integration gap and it can help businesses manage complex technological demands.
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A minimum viable product (MVP) is a concept which was publicised in Eric Ries’ book Lean Startup and is defined as a product which allows a team to collect the maximum amount of validated learning from it as possible.
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The beauty of artificial intelligence (AI) is that we don’t think about it despite using AI technologies daily.
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Did you know that once you publish a blog post, case study or news item on your site it continues to “work” for your company?
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The ancient art of storytelling induces human emotional connection, which makes it a powerful marketing tool.
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Instagram generates 20x more engagement than LinkedIn for B2B brands (TrackMaven).
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Traditional marketing such as cold calls are falling out of favour because many people find them disruptive and untrustworthy. This has led to the adoption of ABM by many businesses, a strategy built on high levels of personalisation.
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The focus of marketing technology is to pique the interest of leads so they become engaged with your offering and can be converted into customers.
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The focus of marketing technology is to pique the interest of leads so they become engaged with your offering and can be converted into customers.
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There’s a wealth of software and tools available for businesses to simplify marketing, so much so that implementing too many tools begins to complicate processes.
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There are many definitions of what constitutes a quality lead to different businesses, but for us, any prospect that has shown interest in your offering and has a valid form of communication should be considered a good lead.
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The term ‘zero waste marketing’ outlines the most significant advantage of implementing an ABM strategy; less time and effort will be wasted by sales and marketing teams.
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ABM is a business-to-business (B2B) strategy that focuses sales and marketing resources on target accounts within a specific market.
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“Jaguar Land Rover to slash 4,500 jobs as part of £2.5bn plan to reverse losses”.
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As we progress into the second half of 2019, we’ve seen many new developments and trends in digital marketing and advertising.
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Phoebe, a foundation degree Graphic Design, Multimedia and Illustration student, joined Origin as an intern in February 2019 to gain agency experience and learn transferrable marketing skills.
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Technology and marketing tools are constantly evolving, and to remain current and gain a competitive edge, it’s essential to keep up-to-date with the latest developments.
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The beginning of May 2019 saw James and Sud take a trip to San Francisco to visit our clients at the US Loqate office. This was to get the ball rolling for our next big Account Based Marketing Campaign with Loqate, a GBG Solution.
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