Data & Insight | Origin Growth | Digital Agency
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Growth Architects.
Leamington Spa London Klaipeda

Data & Insight

We bring together research, data science, technology and behavioural change to shape strategies that deliver meaningful growth. `In the real world, we help organisations understand where they fit into the competitive landscape by analysing perception and benchmarking how customer needs are met.

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We've been applying behavioural science tools and methodologies for many years to rules of influence, nudge, storytelling and messengers. Solving complex brand and communications challenges by understanding what makes people listen, engage and ultimately, act.

Producing value through insight

Be it harnessing data to improve marketing communications and campaign delivery, handling increasing volumes of data, data sources and number of channels to design driven data, we've got the experience and team to deliver the right results.

Our multi-disciplinary team can deliver an end-to-end solution

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 User Research
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 Data Insight
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 Behavioural Science
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 CRM
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 Business Analysis
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User Research

User Research has always been a key part of our ‘design thinking’ ethos and plays a vital role in the design and development of any digital product. This includes all cognitive and emotional reactions of when interacting with a digital product. These reactions range from practical usability aspects to subjective emotional aspects during the interaction. We set out to address both explicit cognitive and implicit emotional responses a user will experience during a visit.

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Data Insight

We integrate P&L management experience, market research and analytical expertise, with a comprehensive understanding of the category and business. We bring our clients recommendations that are deeply rooted in true human insights and quantifiable rigour. Our insight team uses sources that are agnostic and looks for the data that will best address the problem at hand whether that is based on conversations (with people or deep analytic interrogation of integrated databases).

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Behavioural Science

While traditional user research draws conclusions based on observable, typically quantitative trends, whereas behavioural science takes a different approach. Our behaviours team use techniques that borrow principles and methods from psychology & other social sciences. They use these to connect the dots between our emotions & thoughts and how they impact on what users do and what they choose. In human behaviour, there’s a huge gap between what we say and what we actually do. Therefore, we use behavioural science combined with our user research to paint a complete picture of user’s behaviour & how to ensure we design a better product.

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CRM

We believe that organisations that want their customer communications to thrive should demand beautifully crafted and compelling campaigns that drive customer engagement. Clients rely on us to help deliver the ‘golden record’ or single source of truth from their customer data. Our unique combination of expertise in CRM strategy, data-led customer analytics, creative design, change management and seamless technical delivery, enables us to deliver actual solutions, as well as more consultative assignments. We advise on the right things to do and how to leverage CRM tools and techniques that deliver.

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Business Analysis

Our business Analysts are part of our research discipline and can help to find them business needs and identify solutions to business problems. These solutions may include the development of a software or system component, improvements in process, organisational changes or strategic planning and policy development. Through our business analysis process, we can identify solutions that meet the need for improvement and offer concepts and insights into the development of the initial framework for any project

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case
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Digitising manual processes / UIG

In addition to analysing existing department or team workflows, we identified how Xoserve was sharing raw UIG data in spreadsheets with its customers.

While this approach gave the customers the data they needed, it wasn’t user-friendly, and the data shared was difficult to read. We proposed that the UIG data could be displayed in interactive graphs on a dedicated section of its website. When our concept was signed off by the Xoserve team, we set to work to make this a reality. We had to work closely with its IT and security teams to create a secure process for the data to be sent from internal systems to a server location to allow it to be collated and displayed in the graphs.

 

Once we were able to do this we designed and developed the interactive UIG graphs and introduced functionalities that allowed users to refine the data based on date ranges and calculate averages. This change gave Xoserve’s customers a platform to easily view and understand the data, which helped them save time and effort trying to make sense of it manually.

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Get value from your data

Our approach is simple. We believe the true value of data can only be harnessed by asking the right questions. Our trademark workshops are key to this process and allow us to truly unlock the 360 degree understanding that we need.

If you want to leverage from your data - Start your project below. Alternatively, contact James by email [email protected] to discuss your requirements.

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Our work